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AI Insights · Timothy · January 2025

Top 5 Consumer Finance Apps on iOS in the UK – Q4 2024

Explore the performance trends of the leading consumer finance apps on iOS in the UK during Q4 2024, based on Sensor Tower data.

Top 5 Consumer Finance Apps on iOS in the UK – Q4 2024

In Q4 2024, the consumer finance app market on iOS in the UK saw notable activity, with Splitwise leading the charge. The app's weekly revenue peaked at around $8.7K in late October, while downloads started at 12.9K at the beginning of the quarter and tapered to 7.1K by the end of December. Active users fluctuated, beginning at 396K and ending the quarter at 350K.

Budget Planner l Snoop Money exhibited a steady increase in revenue, culminating at $7.3K in the last week of December. Downloads soared to 15.9K during the same period, with active users consistently rising to 172K.

For Emma - Budget Planner Tracker, revenue showed a peak at $7.3K in early October. Downloads reached a high of 10.5K by the end of the year, and active users concluded the quarter at 147K, down slightly from earlier highs.

YNAB experienced moderate growth, with revenue climbing to $2.9K by December's end. Downloads increased to 1.3K, while active users rose steadily to 15.3K.

Lastly, Moneyhub: Smart Budget Planner saw a revenue peak of $1.3K in the final week. Downloads reached 918, and active users closed the quarter at 10.6K, marking a slight increase.

These insights are based on data from Sensor Tower, providing a comprehensive overview of app performance in the UK. For more detailed analytics, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025